The SEC is regarded as one of the most dominant conferences in college football. However, even the toughest have to fight for their keep… Easy Come, Easy Go [Read more →]
In the previous entry, we discussed Jay Conrad Levinson’s book Guerrilla Marketing, and the innovative marketing concept behind it. Now we’ll plunge into how it can be applied to a theatrical company. It must be stated that theatre is a terrific source of education and emotional fulfillment. A theatre company, on the other hand, is [...] [Read more →]
This is the first part of two entries discussing how to apply Jay Conrad Levinson’s Guerrilla Marketing to building a theatre company. In the early 1980′s, Jay Conrad Levinson introduced his unique guerrilla style of marketing. Levinson, who had created advertisements for magnanimous corporations such as Sears, Visa, and United Airlines, was aware of how [...] [Read more →]
Living in downtown Burbank has distinct advantages. Clean streets and buildings offer professionals a great environment to work at by day, and a safe, vibrant nightlife after dark. Also, everything that I need is within walking distance…even down my own hallway. That last comment is a reference to the free wireless internet Burbank offers its [...] [Read more →]
The 2008 Alabama v Georgia game was heralded as a game where you would tell your children that you were there… Resurgent Powers Collide [Read more →]